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This text argues that in decision-making a focus should be placed on the bottom-line objectives that give it its meaning. It states that through recognizing and articulating fundamental values, better decision opportunities can be identified, thereby creating better alternatives.
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Value-Focused Thinking, Ralph L. Keeney, Howard Raiffa
- Language
- Released
- 1996
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- Title
- Value-Focused Thinking
- Language
- English
- Authors
- Ralph L. Keeney, Howard Raiffa
- Publisher
- Harvard University Press
- Publisher
- 1996
- Format
- Paperback
- ISBN10
- 067493198X
- ISBN13
- 9780674931985
- Category
- Business and Economics
- Description
- This text argues that in decision-making a focus should be placed on the bottom-line objectives that give it its meaning. It states that through recognizing and articulating fundamental values, better decision opportunities can be identified, thereby creating better alternatives.