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The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.
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Direct marketing and the law : what managers need to know, Arthur Winston
- Language
- Released
- 1993
- Binding
- (Paperback)
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- Title
- Direct marketing and the law : what managers need to know
- Language
- English
- Authors
- Arthur Winston
- Publisher
- Wiley
- Released
- 1993
- Format
- Paperback
- ISBN10
- 0471519936
- ISBN13
- 9780471519935
- Series
- Description
- The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.