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Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.
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Mass communication research methods, Various authors
- Language
- Released
- 1998
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- (Paperback)
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- Title
- Mass communication research methods
- Language
- English
- Authors
- Various authors
- Publisher
- Macmillan
- Released
- 1998
- Format
- Paperback
- ISBN10
- 033361710x
- ISBN13
- 9780333617106
- Series
- Tags
- Non-Fiction
- Rating
- 4 out of 5
- Description
- Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.