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There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
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Humanizing B2B, Paul Cash, James Trezona
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Humanizing B2B
- Language
- English
- Authors
- Paul Cash, James Trezona
- Publisher
- Practical Inspiration Publishing
- Released
- 2021
- Format
- Paperback
- Pages
- 152
- ISBN10
- 178860251X
- ISBN13
- 9781788602518
- Series
- Rating
- 4.25 out of 5
- Description
- There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.