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More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
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Brand royalty : how the world's top 100 brands thrive & survive, Matt Haig
- Language
- Released
- 2006
- Binding
- (Paperback)
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- Title
- Brand royalty : how the world's top 100 brands thrive & survive
- Language
- English
- Authors
- Matt Haig
- Publisher
- Kogan Page
- Released
- 2006
- Format
- Paperback
- Pages
- 329
- ISBN10
- 0749448261
- ISBN13
- 9780749448264
- Series
- Rating
- 3.55 out of 5
- Description
- More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.