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Alternative shops

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Good retail design depends largely on effective brand communication, but the ubiquity of modern shopping centers does little to differentiate one shop from another. Hence, it falls to the individual retailer to create a shop that communicates a message unique to itself. This book examines the highly individual retails aesthetics of one of the world's most recent fashion centres - Shanghai!

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Alternative shops, Zhan Jin

Language
Released
2006
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(Hardcover),
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Good
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€5.49

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Title
Alternative shops
Language
English
Authors
Zhan Jin
Publisher
Page One
Released
2006
Format
Hardcover
ISBN10
9812453733
ISBN13
9789812453730
Series
Description
Good retail design depends largely on effective brand communication, but the ubiquity of modern shopping centers does little to differentiate one shop from another. Hence, it falls to the individual retailer to create a shop that communicates a message unique to itself. This book examines the highly individual retails aesthetics of one of the world's most recent fashion centres - Shanghai!