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How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.
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The 1% Windfall, Rosemary Varley, Mohammed Rafiq
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The 1% Windfall
- Language
- English
- Authors
- Rosemary Varley, Mohammed Rafiq
- Publisher
- HarperCollins Publishers Inc
- Released
- 2010
- Format
- Hardcover
- Pages
- 224
- ISBN10
- 0061684325
- ISBN13
- 9780061684326
- Series
- Rating
- 3.95 out of 5
- Description
- How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.