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The 1% Windfall

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  • 224 pages
  • 8 hours of reading

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How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.

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The 1% Windfall, Rosemary Varley, Mohammed Rafiq

Language
Released
2010
Binding
(Hardcover)
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Title
The 1% Windfall
Language
English
Released
2010
Format
Hardcover
Pages
224
ISBN10
0061684325
ISBN13
9780061684326
Series
Rating
3.95 out of 5
Description
How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.