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The Theory of Cognitive Dissonance and its Application in Marketing

Authors

Tim Breker

Parameters

80 pages
3 hours of reading

Business & Management

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The Theory of Cognitive Dissonance and its Application in Marketing, Tim Breker

Language
Released: 2009
Binding: (Paperback)

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Title: The Theory of Cognitive Dissonance and its Application in Marketing
Language: English
Authors: Tim Breker
Publisher: VDM Verlag Dr. Müller
Released: 2009
Format: Paperback
Pages: 80
ISBN10: 3639204883
ISBN13: 9783639204889
Series
Categories: Non-Fiction Business & Management
Tags: Business