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- 272 pages
- 10 hours of reading
More about the book
Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution.
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Customer Loyalty, Jill Griffin
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Customer Loyalty
- Language
- English
- Authors
- Jill Griffin
- Publisher
- John Wiley & Sons Inc
- Released
- 2002
- Format
- Paperback
- Pages
- 272
- ISBN10
- 0787963887
- ISBN13
- 9780787963880
- Series
- Rating
- 5 out of 5
- Description
- Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution.