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The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.
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Public Relations Case Studies from Around the World, Peter Lang Publishing Inc
- Language
- Released
- 2014
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- (Paperback)
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- Title
- Public Relations Case Studies from Around the World
- Language
- English
- Authors
- Peter Lang Publishing Inc
- Publisher
- Peter Lang
- Released
- 2014
- Format
- Paperback
- Pages
- 351
- ISBN10
- 1433123460
- ISBN13
- 9781433123467
- Series
- Rating
- 5 out of 5
- Description
- The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.