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The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior.
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Analytics in a Big Data World, Bart Baesens, Veronique Van Vlasselaer, Wouter Verbeke
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Analytics in a Big Data World
- Language
- English
- Publisher
- John Wiley & Sons Inc
- Released
- 2014
- Format
- Hardcover
- ISBN10
- 1118892704
- ISBN13
- 9781118892701
- Series
- Rating
- 3.8 out of 5
- Description
- The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior.