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"Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.
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Sport Business Analytics, C. Keith Harrison, Scott Bukstein
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Sport Business Analytics
- Language
- English
- Authors
- C. Keith Harrison, Scott Bukstein
- Publisher
- CRC Press
- Released
- 2017
- Format
- Hardcover
- Pages
- 236
- ISBN10
- 1498761267
- ISBN13
- 9781498761260
- Series
- Tags
- Non-Fiction, Sports, Sport & Outdoor
- Rating
- 5 out of 5
- Description
- "Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.