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- 230 pages
- 9 hours of reading
More about the book
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
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Advertising as Communication, Gillian Dyer
- Language
- Released
- 1982
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Advertising as Communication
- Language
- English
- Authors
- Gillian Dyer
- Publisher
- Methuen
- Released
- 1982
- Format
- Paperback
- Pages
- 230
- ISBN10
- 041674530x
- ISBN13
- 9780416745306
- Series
- Collection
- Studies in communication (Methuen)
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Marketing & Sales
- Description
- Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.