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Examining extensive case studies from IBM's original proprietary research, Berman helps readers to analyze and distill their new revenue-generating opportunities into action plans, and suggests seven key components of new strategy execution.
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Not for free: revenue strategies for a new world, Saul J. Berman
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Not for free: revenue strategies for a new world
- Language
- English
- Authors
- Saul J. Berman
- Publisher
- Harvard Business Review Press
- Released
- 2011
- Format
- Hardcover
- ISBN10
- 142213167x
- ISBN13
- 9781422131671
- Series
- Description
- Examining extensive case studies from IBM's original proprietary research, Berman helps readers to analyze and distill their new revenue-generating opportunities into action plans, and suggests seven key components of new strategy execution.