More about the book
In March 1997, Barbara Cassani was asked to set up and run a no-frills European airline for British Airways. She was a rare breed in the world of British business: young, informal and American, she believed in doing things differently. Barbara took the 25 million pound investment from British Airways, turned profit in three years, led a management buyout and eventually sold the company to easyJet for an astonishing 374 million pounds, just four years after the company's launch.Go: An Airline Adventure charts the remarkable fortunes of a company that contributed so much, not just to the burgeoning low-cost airline industry, but to modern business culture. With a bright, fresh brand, a can-do attitude, an enthusiastic workforce and a commitment to customers, Barbara and her team set the standard for a new style of management. But it was not easy.
Book purchase
Go: an airline adventure, Barbara Cassani, Kenny Kemp
- Language
- Released
- 2005
- Binding
- (Paperback)
Payment methods
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- Title
- Go: an airline adventure
- Language
- English
- Authors
- Barbara Cassani, Kenny Kemp
- Publisher
- Time Warner
- Released
- 2005
- Format
- Paperback
- Pages
- 320
- ISBN10
- 0316726621
- ISBN13
- 9780316726627
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Cars & Transportation, Marketing & Sales, Aviation
- Rating
- 4.1 out of 5
- Description
- In March 1997, Barbara Cassani was asked to set up and run a no-frills European airline for British Airways. She was a rare breed in the world of British business: young, informal and American, she believed in doing things differently. Barbara took the 25 million pound investment from British Airways, turned profit in three years, led a management buyout and eventually sold the company to easyJet for an astonishing 374 million pounds, just four years after the company's launch.Go: An Airline Adventure charts the remarkable fortunes of a company that contributed so much, not just to the burgeoning low-cost airline industry, but to modern business culture. With a bright, fresh brand, a can-do attitude, an enthusiastic workforce and a commitment to customers, Barbara and her team set the standard for a new style of management. But it was not easy.