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This text presents an examination of the economic countertrend whereby middle income consumers have made the art of bargain hunting into a major business opportunity.
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Treasure hunt : inside the mind of the new global consumer, Michael J. Silverstein, John Butman
- Language
- Released
- 2006
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- (Hardcover)
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- Title
- Treasure hunt : inside the mind of the new global consumer
- Language
- English
- Authors
- Michael J. Silverstein, John Butman
- Publisher
- Portfolio
- Released
- 2006
- Format
- Hardcover
- Pages
- 272
- ISBN10
- 1591841232
- ISBN13
- 9781591841234
- Series
- Rating
- 3.5 out of 5
- Description
- This text presents an examination of the economic countertrend whereby middle income consumers have made the art of bargain hunting into a major business opportunity.