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"In Why Smart Companies Do Dumb Things, industry professional Calvin L. Hodock examines eight typical innovation blunders that, time after time, undermine the success of new product development."--Jacket
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Why (smart Companies) Do Dumb Things, Calvin L. Hodock
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Why (smart Companies) Do Dumb Things
- Language
- English
- Authors
- Calvin L. Hodock
- Released
- 2007
- Format
- Hardcover
- Pages
- 357
- ISBN10
- 1591025680
- ISBN13
- 9781591025689
- Series
- Rating
- 3.45 out of 5
- Description
- "In Why Smart Companies Do Dumb Things, industry professional Calvin L. Hodock examines eight typical innovation blunders that, time after time, undermine the success of new product development."--Jacket