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More about the book
This interactive business book on the marriage of e-tail and retail is updated weekly on its own Web site. Lindstrom gives fascinating insight into the development of clicks and mortar businesses such as Nike, Proctor and Gamble, Lego, Playstation, and Toys "R" Us.
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Clicks, Bricks & Brands, Martin Lindstrom
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Hardcover with dust jacket)
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- Title
- Clicks, Bricks & Brands
- Language
- English
- Authors
- Martin Lindstrom
- Publisher
- Kogan Page
- Released
- 2002
- Format
- Hardcover with dust jacket
- ISBN10
- 0749434902
- ISBN13
- 9780749434908
- Description
- This interactive business book on the marriage of e-tail and retail is updated weekly on its own Web site. Lindstrom gives fascinating insight into the development of clicks and mortar businesses such as Nike, Proctor and Gamble, Lego, Playstation, and Toys "R" Us.