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- 256 pages
- 9 hours of reading
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A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. 75,000 first printing.
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What clients love : a field guide to growing your business, Harry Beckwith
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- What clients love : a field guide to growing your business
- Language
- English
- Authors
- Harry Beckwith
- Released
- 2003
- Format
- Hardcover
- Pages
- 256
- ISBN10
- 0446527556
- ISBN13
- 9780446527552
- Series
- Rating
- 4.05 out of 5
- Description
- A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. 75,000 first printing.