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This is a practical guide showing not only how to write a marketing plan, but also how to implement it successfully. The book is part of a series designed for marketing managers, written in a practical style.
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Marketing plans with a winning edge, Angela Hatton
- Language
- Released
- 1996
- Binding
- (Paperback)
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- Title
- Marketing plans with a winning edge
- Language
- English
- Authors
- Angela Hatton
- Publisher
- Pitman
- Released
- 1996
- Format
- Paperback
- Pages
- 244
- ISBN10
- 0273616935
- ISBN13
- 9780273616931
- Series
- Description
- This is a practical guide showing not only how to write a marketing plan, but also how to implement it successfully. The book is part of a series designed for marketing managers, written in a practical style.