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In "Big Think Strategy," Schmitt empowers business leaders to embrace bold strategies for innovation. He provides tools to overcome narrow-mindedness and risk aversion, drawing on diverse examples from companies like Apple and IBM. Through insights on creativity and leadership, this book offers practical ideas to ensure lasting market relevance.
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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind, Bernd H. Schmitt
- Language
- Released
- 2007
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- (Hardcover)
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