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More about the book
All the techniques for successful selling are here, from planning a sales campaign and prospecting for business through to making the sales pitch and developing customer relationships. The Salesperson's Pocketbook is a clear concise guide to improving sales results. The book follows an 8-stage model (The Direct Sales Cycle) with each stage being covered in a separate chapter. The author has extensive experience of direct sales - UK and overseas, public and private sector - and of sales training. He combines both to good effect in this lively and highly visual Pocketbook.
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The salesperson's pocketbook, Clive Bonny
- Language
- Released
- 2002
- Binding
- (Paperback)
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- Title
- The salesperson's pocketbook
- Language
- English
- Authors
- Clive Bonny
- Publisher
- Management Pocketbooks
- Released
- 2002
- Format
- Paperback
- Pages
- 128
- ISBN10
- 187047192x
- ISBN13
- 9781870471923
- Series
- Rating
- 4 out of 5
- Description
- All the techniques for successful selling are here, from planning a sales campaign and prospecting for business through to making the sales pitch and developing customer relationships. The Salesperson's Pocketbook is a clear concise guide to improving sales results. The book follows an 8-stage model (The Direct Sales Cycle) with each stage being covered in a separate chapter. The author has extensive experience of direct sales - UK and overseas, public and private sector - and of sales training. He combines both to good effect in this lively and highly visual Pocketbook.