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There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
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Global Political Marketing, Chris Rudd, Jesper Strömbäck, Jennifer Lees Marshment
- Language
- Released
- 2010
- Binding
- (Paperback)
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- Title
- Global Political Marketing
- Language
- English
- Publisher
- Routledge
- Released
- 2010
- Format
- Paperback
- Pages
- 320
- ISBN10
- 041550046x
- ISBN13
- 9780415500463
- Series
- Categories
- Tags
- Business
- Description
- There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.