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- 400 pages
- 14 hours of reading
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An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.
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Communication research measures : a sourcebook, Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher
- Language
- Released
- 1994
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Communication research measures : a sourcebook
- Language
- English
- Publisher
- Guilford Press
- Released
- 1994
- Format
- Hardcover
- Pages
- 400
- ISBN10
- 0898622913
- ISBN13
- 9780898622911
- Series
- Rating
- 4.45 out of 5
- Description
- An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.