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- 204 pages
- 8 hours of reading
More about the book
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
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Driving demand, Carlos Hidalgo
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Driving demand
- Language
- English
- Authors
- Carlos Hidalgo
- Released
- 2015
- Format
- Hardcover
- Pages
- 204
- ISBN10
- 1137526785
- ISBN13
- 9781137526786
- Series
- Description
- Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.