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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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Managing Marketing Information, Nigel Piercy, Martin J. Evans
- Language
- Released
- 1983
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Managing Marketing Information
- Language
- English
- Authors
- Nigel Piercy, Martin J. Evans
- Publisher
- Taylor & Francis
- Released
- 1983
- Format
- Paperback
- Pages
- 223
- ISBN10
- 0709920261
- ISBN13
- 9780709920267
- Series
- Description
- A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.