Parameters
- 217 pages
- 8 hours of reading
More about the book
Why do some products succeed while others fail? Finding the answer to this question will reveal why Hollywood has started flooding us with 3-D movies, the reasons behind Motorola's major failure, and the mistakes made by Ozzy Osbourne. The search for answers begins in an unexpected place - on the set of the movie Avatar. What is more important for success: availability or product quality? Kevin Maney examines the ups and downs of companies such as Apple, Kodak, IBM, and Electronic Arts. Through his analysis, we can trace the decisions that led to the greatest successes and failures of business giants. Trade-Off offers a brilliant insight into the needs of consumers in the early 21st century.
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Trade-Off, Kevin Maney
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Trade-Off
- Language
- English
- Authors
- Kevin Maney
- Publisher
- Broadway Books
- Released
- 2010
- Format
- Paperback
- Pages
- 217
- ISBN10
- 0385525958
- ISBN13
- 9780385525954
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Management & HR
- Rating
- 3.85 out of 5
- Description
- Why do some products succeed while others fail? Finding the answer to this question will reveal why Hollywood has started flooding us with 3-D movies, the reasons behind Motorola's major failure, and the mistakes made by Ozzy Osbourne. The search for answers begins in an unexpected place - on the set of the movie Avatar. What is more important for success: availability or product quality? Kevin Maney examines the ups and downs of companies such as Apple, Kodak, IBM, and Electronic Arts. Through his analysis, we can trace the decisions that led to the greatest successes and failures of business giants. Trade-Off offers a brilliant insight into the needs of consumers in the early 21st century.