Sold out
Book rating
Parameters
More about the book
""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net
Book purchase
Global Brand Strategy, Sicco Van Gelder
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Global Brand Strategy
- Subtitle
- Unlocking Branding Potential Across Countries, Cultures & Markets
- Language
- English
- Authors
- Sicco Van Gelder
- Publisher
- Kogan Page
- Released
- 2005
- Format
- Paperback
- ISBN10
- 074944469X
- ISBN13
- 9780749444693
- Series
- Rating
- 2.8 out of 5
- Description
- ""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net