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E-business and e-commerce management : strategy, implementation and practice
E-business and e-commerce management
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" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
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E-business and e-commerce management : strategy, implementation and practice, Dave Chaffey
- Language
- Released
- 2011
- Binding
- (Paperback)
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- Title
- E-business and e-commerce management : strategy, implementation and practice
- Subtitle
- E-business and e-commerce management
- Language
- English
- Authors
- Dave Chaffey
- Publisher
- Prentice Hall
- Released
- 2011
- Format
- Paperback
- Pages
- 733
- ISBN10
- 0273752014
- ISBN13
- 9780273752011
- Series
- Rating
- 3.85 out of 5
- Description
- " This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.