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Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
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International marketing : strategy planning, market entry & implementation, Jim Blythe, Roger Bennett
- Language
- Released
- 2002
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- (Paperback)
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- Title
- International marketing : strategy planning, market entry & implementation
- Language
- English
- Authors
- Jim Blythe, Roger Bennett
- Publisher
- Kogan Page
- Released
- 2002
- Format
- Paperback
- Pages
- 362
- ISBN10
- 0749438088
- ISBN13
- 9780749438081
- Series
- Description
- Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.