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More about the book
Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
Book purchase
International marketing : strategy planning, market entry & implementation, Jim Blythe, Roger Bennett
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €3.19
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