More about the book
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
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Lifestyle Brands, Stefania Saviolo, Antonio Marazza
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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