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Lifestyle Brands

A Guide to Aspirational Marketing

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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

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Lifestyle Brands, Stefania Saviolo, Antonio Marazza

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Released
2012
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(Hardcover)
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3.7
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18 Ratings

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