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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
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Lifestyle Brands, Stefania Saviolo, Antonio Marazza
- Language
- Released
- 2012
- Binding
- (Hardcover)
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- Title
- Lifestyle Brands
- Subtitle
- A Guide to Aspirational Marketing
- Language
- English
- Authors
- Stefania Saviolo, Antonio Marazza
- Publisher
- Palgrave Macmillan
- Released
- 2012
- Format
- Hardcover
- Pages
- 141
- ISBN10
- 1137285923
- ISBN13
- 9781137285928
- Series
- Rating
- 3.7 out of 5
- Description
- What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.