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Scenario planning enables companies to get to the next generation of customers, ahead of the competition.
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Beyond the Next Wave with Scenario Planning, Glen Peters
- Language
- Released
- 1996
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- (Paperback)
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- Title
- Beyond the Next Wave with Scenario Planning
- Language
- English
- Authors
- Glen Peters
- Publisher
- Financial Times/Prentice Hall
- Released
- 1996
- Format
- Paperback
- Pages
- 230
- ISBN10
- 0273624172
- ISBN13
- 9780273624172
- Series
- Rating
- 3 out of 5
- Description
- Scenario planning enables companies to get to the next generation of customers, ahead of the competition.