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For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.
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Good food, great business : how to take your artisan food idea from concept to marketplace, Susie Wyshak
- Language
- Released
- 2015
- Binding
- (Flexi-binding)
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- Title
- Good food, great business : how to take your artisan food idea from concept to marketplace
- Language
- English
- Authors
- Susie Wyshak
- Released
- 2015
- Format
- Flexi-binding
- Pages
- 256
- ISBN10
- 1452107084
- ISBN13
- 9781452107080
- Series
- Rating
- 4.05 out of 5
- Description
- For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.