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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
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Marketing across cultures, Trompenaars Alfons, Peter Woolliams
- Language
- Released
- 2004
- Binding
- (Paperback)
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- Title
- Marketing across cultures
- Language
- English
- Authors
- Trompenaars Alfons, Peter Woolliams
- Publisher
- Capstone
- Released
- 2004
- Format
- Paperback
- ISBN10
- 1841124710
- ISBN13
- 9781841124711
- Series
- Collection
- Culture for business series
- Rating
- 3.6 out of 5
- Description
- The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.