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This second edition offers step-by-step processes for strategic communication activities, including planning, research, implementation, and evaluation. For students and practitioners in public relations.
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Strategic Planning for Public Relations, Ronald D. Smith
- Language
- Released
- 2005
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- (Paperback)
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- Title
- Strategic Planning for Public Relations
- Language
- English
- Authors
- Ronald D. Smith
- Publisher
- Routledge
- Released
- 2005
- Format
- Paperback
- ISBN10
- 0805852395
- ISBN13
- 9780805852394
- Series
- Tags
- Non-Fiction, Business, Business & Management, References & Manuals, Marketing & Sales, Communication
- Rating
- 3.8 out of 5
- Description
- This second edition offers step-by-step processes for strategic communication activities, including planning, research, implementation, and evaluation. For students and practitioners in public relations.