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Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women
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Marketing to Women, Martha Barletta
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing to Women
- Language
- English
- Authors
- Martha Barletta
- Publisher
- Dearborn Trade Publishing
- Released
- 2003
- Format
- Hardcover
- Pages
- 288
- ISBN10
- 0793159636
- ISBN13
- 9780793159635
- Series
- Rating
- 3.45 out of 5
- Description
- Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women