More about the book
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women
Book purchase
Marketing to Women, Martha Barletta
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover)
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