Shelf Life

More about the book

What was the Peruvian brand manager thinking when he named his delicious tuna 'Grated Fanny'? Do Italians cleaning their bathrooms with 'Smac' or 'Toke' scrub with wilder arm movements and wider eyes? And how do you fancy tucking into a packet of 'Chubi', or a bar of 'Plopp' chocolate with your afternoon tea? Shelf Life is a stunning full-colour collection of over a hundred of the more, shall we say, colourful products gracing the shelves of the global marketplace. More characterful than any global mega-brand, the local goods gathered here don't kowtow to foreign marketing concerns. From 'Puke' playing cards to 'Climax' disinfectant, 'Colon' washing powder to 'Cocagne' mackerel fillets and 'Kack' liquorice, this is a bitingly funny and stylish celebration of misadventures in translation.