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- 498 pages
- 18 hours of reading
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Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.
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Marketing Management for Nonprofit Organizations, Adrian Sargeant
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing Management for Nonprofit Organizations
- Language
- English
- Authors
- Adrian Sargeant
- Publisher
- Oxford University Press
- Released
- 2009
- Format
- Paperback
- Pages
- 498
- ISBN10
- 0199236151
- ISBN13
- 9780199236152
- Series
- Rating
- 3.75 out of 5
- Description
- Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.