More about the book
The book presents an approachable framework for understanding international marketing planning. It guides readers through essential concepts, supported by diverse examples from various global companies, both small and large. This structure makes the complexities of global marketing more manageable and relatable, catering to readers seeking practical insights into the field.
Book purchase
Essentials of Global Marketing, Svend Hollensen
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.