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Demystifying Marketing: A Guide to the Fundamentals for Engineers
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Focusing on practicality, this book explores essential marketing concepts while highlighting their significance in the engineering field. It aims to make marketing accessible and understandable, providing readers with a solid foundation in key marketing principles and their real-world applications.
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Demystifying Marketing: A Guide to the Fundamentals for Engineers, Patrick Forsyth
- Language
- Released
- 2007
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- Title
- Demystifying Marketing: A Guide to the Fundamentals for Engineers
- Language
- English
- Authors
- Patrick Forsyth
- Publisher
- Institution of Engineering & Technology
- Released
- 2007
- Format
- Paperback
- Pages
- 216
- ISBN13
- 9780863418068
- Category
- Business and Economics, Electrical engineering
- Description
- Focusing on practicality, this book explores essential marketing concepts while highlighting their significance in the engineering field. It aims to make marketing accessible and understandable, providing readers with a solid foundation in key marketing principles and their real-world applications.