Sold out
Parameters
- 216 pages
- 8 hours of reading
More about the book
The book explores the transformative landscape of online advertising and marketing in the Web 2.0 era, highlighting the challenges and opportunities for advertisers. It addresses the significant changes brought by platforms like Second Life, emphasizing the necessity for marketers to adapt to new models. Readers will find insights into successful case studies and practical guidelines to navigate the complexities of modern advertising, ensuring they avoid common pitfalls and make informed decisions in this evolving environment.
Book purchase
Advertising 2.0, Tracy L. Tuten
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Advertising 2.0
- Subtitle
- Social Media Marketing in a Web 2.0 World
- Language
- English
- Authors
- Tracy L. Tuten
- Publisher
- Praeger
- Released
- 2008
- Format
- Paperback
- Pages
- 216
- ISBN13
- 9780313352966
- Series
- Rating
- 3.4 out of 5
- Description
- The book explores the transformative landscape of online advertising and marketing in the Web 2.0 era, highlighting the challenges and opportunities for advertisers. It addresses the significant changes brought by platforms like Second Life, emphasizing the necessity for marketers to adapt to new models. Readers will find insights into successful case studies and practical guidelines to navigate the complexities of modern advertising, ensuring they avoid common pitfalls and make informed decisions in this evolving environment.