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Strategic Social Marketing

For Behaviour and Social Change

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Pages
576 pages
Reading time
21 hours

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This second edition emphasizes an international perspective on social marketing, presenting its principles through a strategic and critical lens. It highlights the effectiveness of marketing techniques in addressing social issues, encouraging readers to adopt a reflexive approach to apply these concepts in real-world scenarios.

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Strategic Social Marketing, Jeff French, Ross Gordon

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Released
2019
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(Hardcover)
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