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To be successful, a business needs objectives and direction. Jay explains how to ascertain what these are through the formulation of a clear and thorough marketing plan. She covers the drawing up of this plan from product appraisal to marketing strategies
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Successful marketing plans in a week., Ros Jay
- Language
- Released
- 1997
- Binding
- (Paperback)
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- Title
- Successful marketing plans in a week.
- Language
- English
- Authors
- Ros Jay
- Publisher
- Headway
- Released
- 1997
- Format
- Paperback
- Pages
- 94
- ISBN10
- 0340679247
- ISBN13
- 9780340679241
- Series
- Tags
- Business
- Description
- To be successful, a business needs objectives and direction. Jay explains how to ascertain what these are through the formulation of a clear and thorough marketing plan. She covers the drawing up of this plan from product appraisal to marketing strategies