More about the book
To be successful, a business needs objectives and direction. Jay explains how to ascertain what these are through the formulation of a clear and thorough marketing plan. She covers the drawing up of this plan from product appraisal to marketing strategies
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Successful marketing plans in a week., Ros Jay
- Language
- Released
- 1997
- product-detail.submit-box.info.binding
- (Paperback)
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