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The book offers insights from top marketers, highlighting common pitfalls in copywriting and messaging. It emphasizes the importance of a compelling Big Idea for campaigns and provides strategies for cultivating a dedicated audience to streamline advertising efforts.
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Why Advertising Fails, Dan S. Kennedy
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Why Advertising Fails
- Subtitle
- And How to Make Yours Succeed
- Language
- English
- Authors
- Dan S. Kennedy
- Publisher
- Advantage Media Group, Inc.
- Released
- 2021
- Format
- Paperback
- Pages
- 224
- ISBN13
- 9781642253467
- Series
- Tags
- Old adverts
- Rating
- 4.25 out of 5
- Description
- The book offers insights from top marketers, highlighting common pitfalls in copywriting and messaging. It emphasizes the importance of a compelling Big Idea for campaigns and provides strategies for cultivating a dedicated audience to streamline advertising efforts.