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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

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Johannes Robier

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Pages: 132 pages
Reading time: 5 hours

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Focusing on the psychological factors influencing customer trust, this book guides companies in developing effective communication strategies to enhance user and customer experiences. It explores the emotional and experiential aspects that drive purchasing decisions, offering methodical applications for promoting products and services. By emphasizing systematic persuasion and simplifying business approaches, it provides insights into understanding customers' beliefs and motivations, ultimately aiming to foster deeper connections and trust in offerings.

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UX Redefined, Johannes Robier

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Released: 2016
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Title: UX Redefined
Subtitle: Winning and Keeping Customers with Enhanced Usability and User Experience
Language: English
Authors: Johannes Robier
Publisher: Springer International Publishing
Released: 2016
Format: Paperback
Pages: 132
ISBN13: 9783319370569
Tags: Business and Economics, Psychology
Description: Focusing on the psychological factors influencing customer trust, this book guides companies in developing effective communication strategies to enhance user and customer experiences. It explores the emotional and experiential aspects that drive purchasing decisions, offering methodical applications for promoting products and services. By emphasizing systematic persuasion and simplifying business approaches, it provides insights into understanding customers' beliefs and motivations, ultimately aiming to foster deeper connections and trust in offerings.