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The redesign of America's best-selling car, the Taurus, unfolds through a gripping narrative that highlights the intense collaboration and conflict among 700 team members at Ford Motor Company. With a staggering investment of nearly $3 billion at stake, the account details the journey from initial clay models in Detroit to the car's launch in a New Jersey dealership. Mary Walton's access to the team reveals the dynamics between designers, engineers, and marketers, making the process of car creation a compelling human-interest story filled with passion and pride.
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Car, Mary Walton
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Car
- Subtitle
- A Drama of the American Workplace
- Language
- English
- Authors
- Mary Walton
- Publisher
- W. W. Norton & Company
- Released
- 1999
- Format
- Paperback
- Pages
- 394
- ISBN13
- 9780393318616
- Category
- Business and Economics
- Description
- The redesign of America's best-selling car, the Taurus, unfolds through a gripping narrative that highlights the intense collaboration and conflict among 700 team members at Ford Motor Company. With a staggering investment of nearly $3 billion at stake, the account details the journey from initial clay models in Detroit to the car's launch in a New Jersey dealership. Mary Walton's access to the team reveals the dynamics between designers, engineers, and marketers, making the process of car creation a compelling human-interest story filled with passion and pride.