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- 232 pages
- 9 hours of reading
More about the book
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.
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Key Concepts in Marketing, Jim Blythe
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Key Concepts in Marketing
- Language
- English
- Authors
- Jim Blythe
- Publisher
- SAGE
- Released
- 2009
- Format
- Paperback
- Pages
- 232
- ISBN10
- 1847874991
- ISBN13
- 9781847874993
- Series
- Rating
- 3.2 out of 5
- Description
- Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.