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Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.
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Key Concepts in Marketing, Jim Blythe
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Key Concepts in Marketing
- Language
- English
- Authors
- Jim Blythe
- Publisher
- SAGE
- Released
- 2009
- Format
- Paperback
- Pages
- 232
- ISBN10
- 1847874991
- ISBN13
- 9781847874993
- Series
- Rating
- 3.2 out of 5
- Description
- Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.