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Exploring the intersection of psychology and economics, this work examines how human behavior influences decision-making. It reveals the complexities behind why individuals often make choices that contradict traditional economic theories, which assume rationality and self-interest. The book provides insights into the factors that drive these deviations, offering a deeper understanding of the nuances in human behavior.
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Mastering Management with Behavioral Economics, Julia
- Language
- Released
- 2023
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- (Paperback)
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