Sold out but wanted!
Got it on your shelf?Earn between €2.06 and €3.29 by selling this book.
Sell booksMore about the book
The book explores qualitative market research through a comprehensive project framework, catering to both users and practitioners. It begins with the historical and philosophical foundations of qualitative research and its applications in areas like product development and branding. The management aspects, including project planning and budgeting, are examined, followed by techniques for group moderation and interviewing. Finally, it addresses data collection and analysis, incorporating modern computer-assisted methods and research reporting, making it a valuable resource for enhancing research practices.
Book purchase
Qualitative Market Research, Hy Mariampolski
- Language
- Released
- 2001
- Binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
4.5
Very Good
6 Ratings
We’re missing your review here.
- Title
- Qualitative Market Research
- Language
- English
- Authors
- Hy Mariampolski
- Publisher
- SAGE Publications Ltd
- Released
- 2001
- Format
- Paperback
- Pages
- 328
- ISBN13
- 9780761969457
- Series
- Tags
- Business
- Rating
- 4.5 out of 5
- Description
- The book explores qualitative market research through a comprehensive project framework, catering to both users and practitioners. It begins with the historical and philosophical foundations of qualitative research and its applications in areas like product development and branding. The management aspects, including project planning and budgeting, are examined, followed by techniques for group moderation and interviewing. Finally, it addresses data collection and analysis, incorporating modern computer-assisted methods and research reporting, making it a valuable resource for enhancing research practices.