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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
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Marketing Destinations and Venues. For Conferences, Conventions and Business Events, Rob Davidson, Tony Rogers
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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