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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
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Marketing Destinations and Venues. For Conferences, Conventions and Business Events, Rob Davidson, Tony Rogers
- Language
- Released
- 2006
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- (Paperback)
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- Title
- Marketing Destinations and Venues. For Conferences, Conventions and Business Events
- Language
- English
- Authors
- Rob Davidson, Tony Rogers
- Publisher
- Elsevier
- Released
- 2006
- Format
- Paperback
- ISBN10
- 0750667001
- ISBN13
- 9780750667005
- Series
- Collection
- Events management series
- Rating
- 3.5 out of 5
- Description
- Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments